WERNER CASAGRANDA

THE CONNOISSEUR

Werner Casagranda is regarded as one of Germany’s leading cigar experts. Raised in Stuttgart, he discovered his passion for cigars and the lifestyle surrounding them early on—shaped by his South Tyrolean roots, which refined his appreciation for authentic indulgence. What began as a personal fascination evolved, through continuous dedication, into extensive expertise in the tobacco industry—and ultimately into a successful career.

In 2013, he founded his company. Since then, Werner has been importing exquisite boutique cigars. His portfolio includes the brands Horacio, Vegas de Santiago, Skull77, and Tabacos de Costa Rica, for which he secured exclusive distribution rights in Germany through strategic foresight.

Thanks to close partnerships with tobacco growers and manufacturers in Central America, he regularly brings innovative creations and distinctive blends to Germany. His international network ensures he remains flexible even in times of severe weather, political change, or embargoes—reliability that customers and partners alike value greatly.

His business philosophy is built on collaboration and long-term partnerships. He creates tailor-made premium solutions—from exclusive packaging and individually designed cigar bands to private-label compositions that clearly stand apart from standard offerings. At the same time, he continues to build a selective nationwide dealer network across Germany, ensuring discerning cigar enthusiasts enjoy truly exceptional moments of pleasure.

Years of experience and tireless passion have given him a refined understanding of the nuances that define an outstanding cigar. Numerous national and international awards confirm his reputation as a knowledgeable and dedicated expert.

Despite his success, Werner remains grounded and focused on his vision. With his curated selection, events hosted with retail partners, and ongoing exchange with industry insiders, he stays constantly connected to the pulse of the cigar world.